Dotcom Secrets Review

In this Dotcom Secrets review, i’m going to share all the juicy details that makes this book so powerful. It’ll provide a brief summary that will help you get an idea of what to expect in the book.

Rated 4.0 out of 5.0
Dotcom Secrets Review

If you haven’t Russell Brunson’s Dotcom Secrets book just yet, you can get it for free here. Just for a point of reference, if you currently have a business that is not yet online then you are missing out on a huge amount of opportunity. Studies show that the the majority of shopping is now being done online compared to that in person. Follow up sales have also risen in the digital format which brings the customer value even higher. 

In short, the internet is extremely powerful for any type of business. Hopefully this Dotcom Secrets review will help show you what you’ll learn inside the book. “The number of online shoppers has grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these customers are transacting more frequently, as the number of online transactions has risen by 115 million from 2015 to 2016.” Source: Business Insider 

Dotcom Secrets Summary

When it comes to online marketing books, Dotcom Secrets has to be one of the most eye opening ones currently available. The ideology of what is taught in Dotcom Secrets is relevant to this day and age, unlike what you are taught about entrepreneurialism in school. It’s also not your “run-of-the-mill” how to get rich online books or junk you can find online. 

Dotcom Secrets is hands down one of the best actionable blueprints you could have in your marketing arsenal. Just like the title suggests, “The Underground Playbook for Growing Your Company Online” If there was one thing for you to take away from this book, it’s that it doesn’t need to be complicated, it doesn’t need to be huge or fancy. It just needs to work and help connect your audience with what they are looking for. So let’s get what’s inside the book. 

Clickfunnels Value Ladder Dotcom Secrets

Section 1: Ladders and Funnels

The first section starts of digging into the concepts of using funnels and ladders to build an online business vs websites and single offers. Having a funnel compared to a website essentially directs attention of its customers down one path. While a website has multiple places for people to go to, making them lose focus on why they are actually there. Section 1 also introduces the 5 secrets that make the build up of a funnel.

  • Secret #1: The Secret Formula
  • Secret #2: The Value Ladder
  • Secret #3: From a Ladder to a Funnel
  • Secret #4: How to find your Dream Customers
  • Secret #5: The Three Types of Traffic


Once you understand these 5 secrets, you will be able to formulate the perfect funnel suited for your audience, no matter the industry. The great thing about sales funnels too as taught in Clickfunnels, is that you can add value to your value ladder. This results in more value for the customer, more sales for you and a higher customer value.  Once you understand how the Value Ladder works, it’s as simple as reversing the ladder from bottom to top, to top to bottom. 

Once you’ve reversed it, it’s then time to create what content to fit into each step to create your funnel. If you’re lost, don’t worry the book explains everything in detail. After you have completed the first section of your book, you’ll have a massive head start to building your perfect funnel. You’ll also know your dream client, the value ladder which you’ll build plus you’ll also learn about the 3x types of traffic to send to your funnels. 

No doubt after the first section alone, you’ll feel invigorated and excited for what comes next. Get a copy of Dotcom Secrets for free here.

Dotcom Secrets Soap Opera Sequence

Section 2: Your Communication Funnel

Communication and connection have always been a big part of the psychology of selling. And this is what is taught in the second section of Dotcom Secrets.

The 3 secrets that are covered in Section 2 include:

  • Secret #6: The Attractive Character (my personal favourite!)
  • Secret #7: The Soap Opera Sequence
  • Secret #8: Daily Seinfield Sequence

What you will learn in the second section will also include lead nurturing. Once you have a lead in your ecosystem you create, you’ll need to keep on top of communication with them. These 3 secrets will help you seamlessly deliver content to them each and everyday building rapport with your lead and delivering value. And if you haven’t picked it yet, you are the Attractive Character. Even if you don’t know it or think you are an attractive character, you’ll be surprised who people actually relate to and want to hear messages from. Then once you have formulated your attractive character story, you’ll create your Soap Opera Sequence

The Soap Opera Sequence commonly used inside of Clickfunnels is a story that has been broken up into 5 days (or longer) which keeps leads engaged with content. This is usually delivered through emails and is a direct rapport builder to your niche audience.

Once this is built, your new lead should feel connected to you and get excited once they receive your emails.

Get a copy of Dotcom Secrets for free here.

Dotcom Secrets Building Blocks

Section 3: Funnelology Leading Your Customers to a Sale

Now is when we really get into the good stuff. Section 3 goes through the fundamentals of building a funnel and funnel strategy. You’ll go through 23 steps on how to create a funnel that will succeed. This section alone could be an entire book, it delivers so much value! Inside of Section 3, you’ll learn about the following secrets:

  • Secret #9: Reverse Engineering a Successful Funnel
  • Secret #10: Seven Phases of a Funnel
  • Secret #11: The Twenty-Three Building Blocks of a Funnel
  • Secret #12: Frontend vs Backend Funnels
  • Secret #13: The Best Bait

If you really pay attention for Section 3, you’ll start understanding the ideas that Russell Brunson had. In short, he used to study successful people and their business models, then he would model them himself. Most re-models were successful too! Reverse-Engineering successful peoples strategies plus using the 23 building blocks of a funnel below, will allow you to build funnels quickly and easily. 

Once you get through this beast of a chapter, you will have also learned about front end and back end funnels to bait people into your funnel. And now you know all about the building blocks of funnels, it’s time to see some in action! Get a copy of Dotcom Secrets for free here.

Dotcom Secrets Building Blocks

Module 4: Funnels and Scripts

If everything up until Section 4 has confused you, don’t worry this section will bring you back and visually show you. In section 4, you’ll be learning about some of the most common funnels currently available in Clickfunnels. You’ll also learn about which funnel is suited for which situation.The funnels covered in Section 4 include:


  • Funnel #1: 2-Step, Free plus Shipping Offer
  • Funnel #2: Self Liquidating Offer
  • Funnel #3: Continuity
  • Funnel #4: The Perfect Webinar
  • Funnel #5: Invisible Funnel Webinar
  • Funnel #6: Product Launches
  • Funnel #7: High Ticket, 3-Step Application Funnel

Now if you see the types of funnels mentioned, you’ll notice they are all quite different. The great thing about it, is they all fit into the value ladder. So it’s as easy as slotting in the required funnel for the part of the value ladder. Choosing which funnel is right depends on the types of products for the ladder. Once you set all this up, you’ll have one of the most powerful online tools you’ll ever create! Get a copy of Dotcom Secrets for free here.

Clickfunnels 14 Day Trial

Section 5: Clickfunnels

Finally, we get to Section 5. If you’re still here you will probably think this all sounds a little techy. Luckily, this is where Clickfunnels comes into play. Clickfunnels is the result of Russell Brunson’s years of finding what people struggled with online marketing and making something quick and easy to use. No coding required, no developer required. 

Anyone and everyone can use Clickfunnels and build beautiful funnels in hours, not days. If you haven’t yet had a play with Clickfunnels, you can get a free 14-day trial here. You’ll love the free templates offered plus the drag and drop editor makes it easy to use! 

Dotcom Secrets Review: Final Thoughts

If you haven’t yet got Dotcom Secrets, I highly recommend you check it out. It is a book that isn’t fluffy but isn’t too over technical. You even get little pictures to describe the process Russell mentions during the book. At the end of the day, a business doesn’t need a website, it needs a funnel. If you can build funnels, you can create sales. 

The great thing is the more you funnels you build, the better you will get at it too. It’s like anything in life. If you are serious about helping your business or your clients business grow, I highly recommend getting better at building funnels. It will allow your business to grow and scale as well as automate the process. 

Hope you’ve enjoyed this Dotcom Secrets review, it’s one of my favourite books and I know it will become one of yours too. If you haven’t yet got Dotcom Secrets, you can get it for free here plus don’t forget to have a play around in Clickfunnels for free too.

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Dotcom Secrets Review

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